Sourcing & supplier

Pet Toy MOQ, FOB Pricing & Lead Times, Explained

If you're new to importing, the shorthand suppliers use — MOQ, FOB, EXW, CIF — can obscure more than it explains. Here's what each term actually means for your order.

MOQ (Minimum Order Quantity)

The smallest quantity a supplier will produce or sell per SKU. Many established factories default to MOQs in the thousands; newer or more flexible suppliers may offer 50–100 pcs per SKU specifically to support pilot orders. Always ask whether MOQ applies per SKU or across a whole order — the difference matters a lot for a multi-product range.

Incoterms: EXW, FOB, CIF

TermWhat it meansWho arranges freight
EXW (Ex Works)You collect from the factory doorYou (or your forwarder)
FOB (Free on Board)Supplier delivers to the export port, loadedYou, from the port onward
CIF (Cost, Insurance, Freight)Supplier arranges freight and insurance to your destination portSupplier, port-to-port

New importers often start with CIF or FOB with a freight forwarder recommendation from the supplier, then move to EXW once they have their own logistics relationships.

Realistic lead times

  • Sample: about 7 days
  • Standard production: 15–20 working days
  • Custom OEM/ODM production: 25–30 working days
  • Freight to Europe or the Americas: 10–20 days after dispatch

Build a buffer into your launch calendar, especially for a first order with a new supplier. See our full How to Order page for the complete process.

Ready to see it for yourself? See How to Order →

What does FOB mean in pet toy sourcing?

The supplier delivers goods to the export port, loaded onto the vessel; you (or your forwarder) arrange onward shipping.

How long should I budget for a first order?

Roughly 3–5 weeks for production depending on standard vs. custom, plus 10–20 days freight — build in a buffer for a first order with any new supplier.

Ready to see samples in your hands?

Request a Free Sample