Sourcing & supplier
Pet Toy MOQ, FOB Pricing & Lead Times, Explained
If you're new to importing, the shorthand suppliers use — MOQ, FOB, EXW, CIF — can obscure more than it explains. Here's what each term actually means for your order.
MOQ (Minimum Order Quantity)
The smallest quantity a supplier will produce or sell per SKU. Many established factories default to MOQs in the thousands; newer or more flexible suppliers may offer 50–100 pcs per SKU specifically to support pilot orders. Always ask whether MOQ applies per SKU or across a whole order — the difference matters a lot for a multi-product range.
Incoterms: EXW, FOB, CIF
| Term | What it means | Who arranges freight |
|---|---|---|
| EXW (Ex Works) | You collect from the factory door | You (or your forwarder) |
| FOB (Free on Board) | Supplier delivers to the export port, loaded | You, from the port onward |
| CIF (Cost, Insurance, Freight) | Supplier arranges freight and insurance to your destination port | Supplier, port-to-port |
New importers often start with CIF or FOB with a freight forwarder recommendation from the supplier, then move to EXW once they have their own logistics relationships.
Realistic lead times
- Sample: about 7 days
- Standard production: 15–20 working days
- Custom OEM/ODM production: 25–30 working days
- Freight to Europe or the Americas: 10–20 days after dispatch
Build a buffer into your launch calendar, especially for a first order with a new supplier. See our full How to Order page for the complete process.